Begin Again

For the nation’s 61st birthday, Geneco presents the Begin Again initiative, in collaboration with Edwin Goh and Rachel Wan, to weave the importance of mental wellness into the very social fabric that intrinsically connects all of us, and hopes to inspire all to open new possibilities, through their personal stories behind the Begin Again Fashion Collection.

Step up close to appreciate the concept, artistry, and stories of the crochet pieces at grovve and vote for your favourites to receive a limited-edition ‘Begin Again’ Crochet Starter Kit, and stand to win a $100 eCapitaVoucher!

By voting, you are also pledging towards supporting Beyond The Label. Upon reaching 10,000 pledges, Geneco will donate $10,000 to further their efforts in promoting mental wellbeing across our nation.