Entrepreneurship and Careers
Digital Marketing Power Up Series
23 Apr - 14 May
Various locations
As the digital world continues to flourish, how can one sustain the art of marketing to remain equipped in the industry? In the Digital Marketing Power Up Series, learn practical digital marketing skills such as Digital Marketing strategies, analysing Data Analytics and using Telegram and TikTok for your business.
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Schedule
| Date & Time | Event | Description |
| 23 April 2022 (Saturday)
9am – 5.30pm *SCAPE HubQuarters, Level 4 |
Agency Tells All (Day 1) | You will get to learn the fundamentals on how agencies view each marketing campaign – from strategies, data analytics, advertising platforms to ads audience profiling. This series is organised by Eysy Digital and supported by *SCAPE. |
| 30 April 2022 (Saturday)
9am – 5.30pm *SCAPE HubQuarters, Level 4 |
Agency Tells All (Day 2) | You will get to explore the creative side of digital marketing through preparing a demo creative ad proposal for one well-known Singapore brand. One outstanding participant may be offered a 3-months internship placement in Eysy Digital at the end of this 2-day crash course. |
| 5 May 2022 (Thursday)
7pm – 8:30pm *SCAPE HubQuarters, Level 4 |
Using Telegram for Business | GoodLobang is Singapore’s largest Telegram channel with over 205,000 Subscribers and counting. Find out the story behind this enormous channel from its founder, Benjamin Tan, and have your perceptions changed as he shows you how Telegram is more than just a social messaging platform. Join us for a fireside chat with Benjamin and learn how to setup, grow and analyse your Telegram channel as well as why you should consider using Telegram to grow your business. |
| 14 May 2022 (Saturday) 11am – 12pm Zoom Webinar |
Using TikTok for Business | TikTok is one of the most popular social media platforms today with millions of users on it everyday, and this platform is only growing. Join us for a fireside chat as Raimie Tang from dateideas and Amira Rahmat from Mirah Media share how one can get started with TikTok for business as well as, key insights and experiences doing marketing on the platform. We will discuss how to use TikTok to reach a wider audience, stay ahead of the latest trends and make the most out of the platform. Meet the Masters is a series of talks where industry veterans, thought leaders and entrepreneurs will be invited down to share their experience and journey to aspiring youth entrepreneurs. |
Meet The Trainers
Agency Tells All
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Eysy Digital is a Singapore-based digital marketing agency, gaining awards such as Stevie Asia Pacific and MARKies. Eysy Digital works with a vision to provide effective end-to-end digital solutions for clients in the Asia Pacific regions – from website design and development, content strategy, social media creative communication, data analytics, copywriting and to digital marketing. |
Eunice Yeung |
Eunice is the founder and director of Eysy Digital and has more than 15 years of relevant experience and has managed campaigns that won Asia Pacific Stevie Award and MARKies. Eunice is specialised in delivering complex digital projects that requires a wide range of skillsets revolving around digital marketing and content strategy, Search Engine Optimization (SEO), data analytics, User Experience (UX), user research and stakeholder management. |
 Zhang AijiaEysy Digital |
Armed with experience in B2B marketing in the FMCG & Utilities industries, Aijia has marketed both products and services to businesses prior to joining Eysy Digital. Aijia is our in-house data expert, helping many organisations to achieve success via a better understanding of data and maximising their Return On Investment (ROI). |
 Syafiqah SelamatEysy Digital |
Syafiqah is specialised in managing fast run, multi-language and multi-country digital projects. Besides doing project management, Syafiqah are also spearheading a new business unit that manages Public Relations through creation of quality events. |
 Tajal BhaoEysy Digital |
Honed with a degree in MBA and Scrum certification, Tejal has experience owning all stages of project lifecycle from inception through monitoring and closing to deliver projects that exceed expectations on time and on budget. |
Using Telegram for Business
Benjamin Tan |
Benjamin Tan founded Singapore’s biggest media network on Telegram, GoodLobang, with a team that strives to make a difference! Over 500,000 Singaporeans trust them to deliver only the best deals each month through their Telegram channel, and even more through their website. |
Muhammad Ahshik |
Ahshik loves being part of startups, and is intrigued by any idea be it small or big, as he believes no idea is not a bad idea. He has represented Singapore in the University Start Up World Cup in 2018, won the Shell LiveSpark Business Challenge, and was a guest speaker on TED Conferences. |
Using TikTok for Business
Raimie Tang |
Raimie is the Co-Founder and CEO of dateideas, a mobile app that provides couples with interesting ideas for their every date. Today, dateideas is the largest community of couples in Singapore, with over 50,000 subscribers on Telegram and 14,000 followers on TikTok. From TikTok alone, dateideas reaches over 500,000 users every month. Passionate about disruption, Raimie dedicates his life towards inspiring entrepreneurs to solve only the most challenging problems in the world, those that uniquely sit on the crossroads between deeply entrenched social issues and the latest advancements in technology. |
 Amira RahmatFounder & CEO, Mirah Media |
Amira is a travel content creator and a TikTok marketing strategist. Having worked closely with TikTok and other brands for many campaigns, she then founded Mirah Media to share tips on TikTok for business. She does account management and coaching as well as online courses on TikTok for business. |
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