Skip Navigation
Getting The Right Screens For Your Short Film – NYFA CONFERENCE

A completed film is the end of the beginning. What lies beyond the film is a new life to navigate and find the best places to screen it and get recognized. In this session, we speak to a variety of film programmers to help you plan your festival strategy.

The panel will share some tips on film programming and the festival circuit, relating to experiences in selection, packaging and targeting the correct audience for your films. Rather than promote a one-size-fits-all short film, which is rare, discussions will be about how filmmakers can begin considering their target audience and eventual destinations before they submit their short films.

This year, NYFA Conference is going digital! The sessions will be live streamed on 17th April 2020. Through the online conference platform, you’ll be able to interact with the panelists and ask questions during the sessions.

Session 4 – Getting The Right Screens For Your Short Film – QA

Click here to view the FAQ


Huang Ruilin, Media Development Consultant, Honour SG

As a media development consultant, Huang Rui Lin manages the Honour Film Initiative. 

The Honour Film Initiative has commissioned more than 100 short films in the last 5 years, and a number of its films have gone viral on social media. Its signature event, the Honour Film Screening, is now going into its 10th season. 

Rui Lin works across 4 institutions of higher learning and with young adult filmmakers to find, fund and feature these stories of honour. Her goal is to enable filmmakers to tell stories that are close to their heart, because she believes that stories that come from the heart resonate the most with audiences. 

A commissioning editor with a well-honed instinct for identifying inspirational stories and shaping powerful narratives, Rui Lin collaborates with filmmakers and like-minded partners to amplify stories of humanity, empathy and grit.

Ming-Jung Kuo, Programming Director, SGIFF

A film programmer, Kuo Ming-Jung has spent much of her career in film festival management, programming and distribution. Her work as Programme Director for Taipei Film Festival, carried a balance of showcasing new talent as well as celebrating cinema heritage. During her time at the Taipei Film Festival, Kuo had developed new programmes such as In Progress: VR and the workshop initiative Produire au Sud Taipei which emphasised script development, co-production and marketing strategies. She also edited special issue publications, Portuguese Cinema (2015) and Twenty in An Instant (2018). Kuo has served on several juries and selection panels including for the Locarno Film Festival Open Doors, Taipei Golden Horse Film Festival and International Film Festival Rotterdam, and was a Programme Consultant for SGIFF in 2017 and 2018. Kuo is currently the Programme Director for the Singapore International Film Festival.

Nikki Loke, Digital Content Lead, Viddsee

With a passion for making real-life stories, Nikki Loke has directed & produced short documentaries overseas during her curriculum in Media and Communication Studies. She went on to work on several projects at Beach House Pictures, Asia’s independent production company specialising in factual, entertainment and children’s content. Nikki now manages content programming at Viddsee and works closely with filmmakers & festival curators in showcasing awesome short films to a global community. She also works with local organisers in running Viddsee Juree Awards, an initiative celebrating the entertainment industry’s picks of Asian short films. This initiative is part of the commitment to empower and support filmmakers and film communities in Asia.

Prashant Somosundram, General Manager, The Projector

Prashant Somosundram is the General Manager of everyone’s favourite indie cinema in Singapore, The Projector. He oversees the operations and curation of films, gigs and parties but mostly prefers to be brewing coffee behind Intermission Bar at The Projector. Prashant was also the founder of the now-defunct Artistry, a visual arts gallery, performance space and cafe in Kampong Glam. In his own time, Prashant is an active member of the Pink Dot social movement and the Glory Hoes, a queer arts collective.