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Prashant Saxena, Head of Insights & Innovation (SEA), Isentia

Which areas/verticals are your expertise that the youths can contact you about?

Media, Marketing, Artificial Intelligence, Analytics

 How do you think your experiences and skills can help the youth entrepreneurs at *SCAPE?

I have spent more than a decade focusing on data-driven marketing. The youth entrepreneurs at *SCAPE can reach out to me for practical insights on customer needs, business model validation, as well as tactical marketing activations.

Any advice you can give to youths who are into entrepreneurship?

Just don’t write down your business plan, validate it before you even take the first step towards execution.